The AI companion
for your fertility journey.
Lullaby brings IVF tracking, cost planning, expert guidance and a community that understands — into one calm, intelligent place.
Joined by 2,400+ women on the IVF path
The problem
Fertility treatment is one of life's hardest journeys — and today it's mostly navigated alone.
Not enough information
Details on procedures, choices and outcomes are scattered — leaving people confused when clarity matters most.
Fragmented support
Cycle trackers, spreadsheets, medication reminders, portal logins. Nothing is designed for the whole IVF journey.
A financial black box
Fertility treatments can cost $30–$100K+. Most people can't get an estimate until it's too late to plan.
Feeling completely alone
IVF is emotionally heavy. Without others who truly get it, isolation becomes the hardest part.
The solution
One intelligent companion for the entire journey.
Lullaby combines fertility tracking, financial planning, expert content and community into a single AI-powered experience — designed with the reality of IVF in mind.
Personalized guidance
Ask anything — from what to expect after a trigger shot to your success odds. Get answers grounded in your protocol.
Every step, tracked
Appointments, medications, symptoms, labs and cycle phase — organized into one calm dashboard.
No more black box
Estimate costs for IVF, IUI, medications and genetic testing. Build a plan that fits your reality.
Matched with people who get it
AI matches you with members at your treatment phase — so you're never navigating this alone.
Inside the app
Designed for the days when nothing else feels calm.
Good morning, Denise
IVF Round 2 · Follicular phase
Cycle day
9 / 28
E2
342
pg/mL
Follicles
7
tracked
Appt
3d
away
AI insight
7 follicles tracked with E2 at 342. Your follicular phase is progressing on schedule.
Today's meds
2 of 4 taken
Your cycle, in context
See your day, phase, hormone levels and what's next — all on one home screen.
An AI Navigator that actually knows you
Trained on your protocol. Explains your medication, prepares you for what's coming next.
A community matched to your phase
Meet people on Round 2, FET prep or stimulation right now. Not general TTC forums.
Costs you can actually plan for
Estimates for IVF, medications, PGT-A, storage and donor services — before you decide.
What's inside
Six pillars, one intelligent companion.
Everything Lullaby offers works together — because your journey isn't six separate apps.
Fertility treatment tracking
Purpose-built for IVF, IUI and FET protocols.
IVF medication management
Injection timing, dosing, and side effect tracking.
Treatment cost calculator
Transparent estimates for every step of care.
AI treatment navigator
Personalized answers grounded in your protocol.
Expert resources
Clinically reviewed guidance, not internet noise.
Fertility community
AI-matched peers at your exact phase.
Competitive edge
Cycle trackers weren't built for IVF. Lullaby is.
| Feature | Lullaby | Flo | Glow | Ovia | Kindara |
|---|---|---|---|---|---|
| Fertility treatment tracking | Yes | — | — | — | — |
| IVF medication management | Yes | — | — | — | — |
| Treatment cost calculator | Yes | — | — | — | — |
| AI treatment navigator | Yes | — | — | — | — |
| Financial planning | Yes | — | — | — | — |
| Fertility community | Yes | Limited | Limited | Limited | Limited |
1 in 6
adults face infertility globally
$52B
global fertility services market in 2025
3–4M
IVF cycles performed each year
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